Cantu Elevate

Lifting Up Black Female Entrepreneurs To Shape The Future Of Beauty.

Building stronger brands that can flex with the times and rise above the noise.

What is Elevate?

A new program designed to help you navigate today’s marketing landscape using strategic, digital tools customized specifically for your business. Through partnerships with two of the top digital marketing agencies in the country, The Sasha Group (a VaynerX company) and Reddish, Cantu Elevate will help you grow your business with tips and tools from experts on everything from building a strong brand presence to activating on new and emerging platforms. All topics will be addressed with an eye on your specific industry and business challenges.

The Workshops

Cantu Elevate will kick off with two 90-minute virtual workshops that will provide participants ways to adapt in the current marketing landscape, focusing on the framework for building a stronger brand and effectively activating through paid and earned media.

Workshop 1

November 12th 6-7:30 pm EST

Will focus on building a strong brand and achieving relevance with creative content strategies in today’s digital marketing landscape.

Workshop 2

November 19th 6-7:30 pm EST

Will focus on harnessing the power of social influencers in 2020 and tapping into the dynamically evolving earned and paid media landscapes.

Sign Up Workshop Value: $15K


Program Value: $160K

Following the workshops, a select group of entrepreneurs will be chosen to work directly with Cantu’s two partner agencies (The Sasha Group & Reddish) to focus specifically on business challenges and opportunities with an eye on taking the business to the next level. The agencies will work directly with the team(s)to evaluate and strengthen the brand as we work towards building a campaign or eCommerce presence to be launched in 2021. The recipient of the CantuElevate grant will work with a dedicated marketing team to produce an impactful brand campaign and effectively launch it to the world.


Cantu created Elevate with its marketing partners to provide access and education to the hardest hit in the beauty sector as a result of the pandemic – Black, female-led businesses. Through guided workshops and our grant program, we are working with 25 Black Women in Beauty to provide a platform that accelerates growth in 2021 and beyond.

The Story of Cantu

So, you did it. You made the liberating decision to embrace your natural hair and boldly own your unique style. Today, that style could be a beautiful fro. Tomorrow, intricate braids. Whether you’re rocking coils, curls, waves, or straight tresses, Cantu’s here, and we’re designing products specifically with you and your hair’s versatility in mind. Our collection of award-winning products is inspired by your beautifully textured hair in order to help you achieve any look you desire. That’s right—we keep your straight strands soft and lustrous and your curls conditioned and defined, and our special formula helps achieve everything from cutting-edge looks to classic styles.

It’s our mission to celebrate you in all your glory. Your hair, your skin, your light, and your beauty are all uniquely you. Own it. Love it. Live it.

My Curl. My Cantu.

Cookie Settings