A new program designed to help you navigate today’s marketing landscape using strategic, digital tools customized specifically for your business. Through partnerships with two of the top digital marketing agencies in the country, The Sasha Group (a VaynerX company) and Reddish, Cantu Elevate will help you grow your business with tips and tools from experts on everything from building a strong brand presence to activating on new and emerging platforms. All topics will be addressed with an eye on your specific industry and business challenges.
Cantu Elevate will kick oﬀ with two 90-minute virtual workshops that will provide participants ways to adapt in the current marketing landscape, focusing on the framework for building a stronger brand and eﬀectively activating through paid and earned media.
Program Value: $160K
Following the workshops, a select group of entrepreneurs will be chosen to work directly with Cantu’s two partner agencies (The Sasha Group & Reddish) to focus specifically on business challenges and opportunities with an eye on taking the business to the next level. The agencies will work directly with the team(s)to evaluate and strengthen the brand as we work towards building a campaign or eCommerce presence to be launched in 2021. The recipient of the CantuElevate grant will work with a dedicated marketing team to produce an impactful brand campaign and effectively launch it to the world.
Cantu created Elevate with its marketing partners to provide access and education to the hardest hit in the beauty sector as a result of the pandemic – Black, female-led businesses. Through guided workshops and our grant program, we are working with 25 Black Women in Beauty to provide a platform that accelerates growth in 2021 and beyond.
Throughout the year we have social media call outs looking for Cantu lovers to join our crew. Make sure you’re following us on Facebook, Twitter, and Instagram so that you never miss out on our amazing opportunities.
Your child should be at least 3 years of age + before joining the #CantuCrew!
We do not have products that change the texture of your hair. We do have an awesome curl stretcher that helps elongate your curls!
Healthy hair growth starts with well-conditioned hair, and each of our products contains shea butter to keep hair hydrated and moisturized.
At Cantu we actually promote LCO instead of LOC. Using oil after the cream helps seal the moisture into the hair shaft. If you were to put cream on after the oil, it wouldn’t get absorbed into the hair.
Our Custard is an amazing product when used correctly! When you apply this product make sure your hair is clean and apply to soaking wet hair only. It’s perfect for coils and wash and go’s.
A woman’s edges are very delicate. You want to make sure you’re not straining the hair by pulling them up in a bun or excessive braiding. We have an amazing Grow Strong Strengthening Treatment that helps promote hair growth.
We do not test our final products on animals, but we do however like to test on family and friends!
Isopropyl Alcohol (IPA) can be drying to the hair if used on its own. This is not the case with Cantu. Our Leave in Conditioning Repair Cream has always utilized a great deep conditioning ingredient, of which IPA is a component ingredient used in only tiny amounts – less the 1/25 of a teaspoon and evaporates before it reaches your hair. Please note that our award-winning formula has not changed.
Why haven’t we seen this ingredient on the back of the jars before now?
The European Union (EU) compliance requires us to list it differently than we’ve listed before! Nothing has changed. 🙂
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So, you did it. You made the liberating decision to embrace your natural hair and boldly own your unique style. Today, that style could be a beautiful fro. Tomorrow, intricate braids. Whether you’re rocking coils, curls, waves, or straight tresses, Cantu’s here, and we’re designing products specifically with you and your hair’s versatility in mind. Our collection of award-winning products is inspired by your beautifully textured hair in order to help you achieve any look you desire. That’s right—we keep your straight strands soft and lustrous and your curls conditioned and defined, and our special formula helps achieve everything from cutting-edge looks to classic styles.
It’s our mission to celebrate you in all your glory. Your hair, your skin, your light, and your beauty are all uniquely you. Own it. Love it. Live it.
My Curl. My Cantu.