Made with pure shea butter, Cantu restores your real, authentic beauty. Embrace your curly, coily or wavy hair with Cantu.
We’ll take our blowouts without a side of heat damage, please!
Don’t believe the myth that straightening your hair means you’re damaging your curls. Always remember to treat before the heat; Cantu’s got you covered with the right products.View Products
Bombshell blowouts are made easy with Danielle’s simple method. See how she uses our staple products to protect, enhance, and transform her tresses.Play Video
Ana’s easy Wash & Go technique makes your wash day a breeze. Watch how you can activate your curls to enhance definition and bring life and body to first-day hair.Play Video
Are you a girl on the go? Check out how Nala creates her quick and easy bun using just two Cantu products! Smooth edges? Check. Bomb shine? Check.Play Video
Looking for ways to show off your incredible texture? Maconnie takes you through her textured twists routine using a cocktail of our Twist & Lock Gel and Coconut Curling Cream.Play Video
TXTR. by Cantu is the go-to solution for all hair textures. Watch how Franchelli, Mominatu, & Irisa take their curls, coils, and waves to the next level using products from this salon-inspired collection!Play Video
Throughout the year we have social media call outs looking for Cantu lovers to join our crew. Make sure you’re following us on Facebook, Twitter, and Instagram so that you never miss out on our amazing opportunities.
Your child should be at least 3 years of age + before joining the #CantuCrew!
We do not have products that change the texture of your hair. We do have an awesome curl stretcher that helps elongate your curls!
Healthy hair growth starts with well-conditioned hair, and each of our products contains shea butter to keep hair hydrated and moisturized.
At Cantu we actually promote LCO instead of LOC. Using oil after the cream helps seal the moisture into the hair shaft. If you were to put cream on after the oil, it wouldn’t get absorbed into the hair.
Our Custard is an amazing product when used correctly! When you apply this product make sure your hair is clean and apply to soaking wet hair only. It’s perfect for coils and wash and go’s.
A woman’s edges are very delicate. You want to make sure you’re not straining the hair by pulling them up in a bun or excessive braiding. We have an amazing Grow Strong Strengthening Treatment that helps promote hair growth.
We do not test our final products on animals, but we do however like to test on family and friends!
Isopropyl Alcohol (IPA) can be drying to the hair if used on its own. This is not the case with Cantu. Our Leave in Conditioning Repair Cream has always utilized a great deep conditioning ingredient, of which IPA is a component ingredient used in only tiny amounts – less the 1/25 of a teaspoon and evaporates before it reaches your hair. Please note that our award-winning formula has not changed.
Why haven’t we seen this ingredient on the back of the jars before now?
The European Union (EU) compliance requires us to list it differently than we’ve listed before! Nothing has changed. 🙂
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So, you did it. You made the liberating decision to embrace your natural hair and boldly own your unique style. Today, that style could be a beautiful fro. Tomorrow, intricate braids. Whether you’re rocking coils, curls, waves, or straight tresses, Cantu’s here, and we’re designing products specifically with you and your hair’s versatility in mind. Our collection of award-winning products is inspired by your beautifully textured hair in order to help you achieve any look you desire. That’s right—we keep your straight strands soft and lustrous and your curls conditioned and defined, and our one-of-a-kind formula helps achieve everything from cutting-edge looks to classic styles.
It’s our mission to celebrate you in all your glory. Your hair, your skin, your light, and your beauty are all uniquely you. Own it. Love it. Live it.
My Curl. My Cantu.