Cantu in The Community

Women empowering nations logo


Cantu has joined forces with Women Empowering Nations, a non-profit organization providing mentorship and professional development for girls of color from marginalized communities by hosting career-readiness workshops and leadership training for young women across the globe. Fifty young women ages 17-23 from Nigeria, Ghana, South Africa, United Kingdom, France and the United States have been selected to partake in the Girls Leading Our World (GLOW) Global Cohort, an interactive leadership experience.

The virtual program will feature female executives ranging from various entrepreneurial and leadership backgrounds who lead workshops exploring career development, public speaking, professional branding and executive leadership. Partnership programming will continue in this summer, with the GLOW Virtual Summit, an event hosting thousands of young women leaders through engaging workshops. From the summit, 10 young women will advance to the Cantu GLOW Global Fellowship, where two participants from each country will intern at Cantu Beauty. The fellowship will conclude with a capstone and group travel seminar in Nigeria this fall with a Cantu executive meet and greet, service projects, and career workshops.

Cantu Beauty is dedicated to serving Black and Latina communities by inspiring the female leaders of tomorrow. Through the brand’s partnership with Gyrl Wonder, a non-profit organization giving rise to ambitious young women of color, the cohort gains access to resources, events and programming to help foster their ambitions, build self-confidence, and establish mental wellness while transitioning through their personal and professional endeavors.

Programming in 2022 will commence with the #GyrlGetHired series that will culminate in an in-person, one-day event underpinning that the key to success starts from within. The event will equip this year’s Gyrl Wonder cohort with the resources to not only look their best, but perform their best. Additionally, Gyrl Wonder and Cantu will also be coordinating a dinner to honor 2022 college graduates, host career fairs and headshot pop-ups across the country, as well as several other program under the banner of #GyrlGetHired.

cantu elevate logo

Through their brand-owned initiative, Cantu Elevate, the brand elevates Black female entrepreneurs by providing education-first programming and best practices for building a successful beauty brand. In its inaugural Elevate program, Cantu partnered with 25 Black Women in Beauty, an organization that offers networking and career placement opportunities to female rising stars. The program consists of virtual workshops that discuss cornerstones of beauty marketing including social media management, public relations and executing digital campaigns to help these up-and-coming brands thrive within a competitive and ever changing beauty industry. At the conclusion of the workshops, three attendees are chosen to receive a Cantu sponsored marketing campaign.



The Story of Cantu

So, you did it. You made the liberating decision to embrace your natural hair and boldly own your unique style. Today, that style could be a beautiful fro. Tomorrow, intricate braids. Whether you’re rocking coils, curls, waves, or straight tresses, Cantu’s here, and we’re designing products specifically with you and your hair’s versatility in mind. Our collection of award-winning products is inspired by your beautifully textured hair in order to help you achieve any look you desire. That’s right—we keep your straight strands soft and lustrous and your curls conditioned and defined, and our special formula helps achieve everything from cutting-edge looks to classic styles.

It’s our mission to celebrate you in all your glory. Your hair, your skin, your light, and your beauty are all uniquely you. Own it. Love it. Live it.

My Curl. My Cantu.

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